1. What is a health plan?
2. Why should I offer health plans at my clinic?
3. What type of clinic would not be interested in health plans?
4. Personal branding and positioning of the clinic
5. Pricing policy: strategy
6. Who should design health plans?
7. Before starting: do the numbers
8. What do health plans include?
9. What should be excluded from health plans?
10. Key points to consider when designing health plans
11. Health plans for dogs
12. Health plans for cats
13. Health plans for exotic animals
14. We already offer health plans! So, now what do we do?
15. Health plan marketing
16. Benefits of implementing health plans
17. Health plans are living things
Annex I: Examples of types of health plans
Annex II: Letter templates